Alignment of Business Strategy and IT Strategy Essay

Alignment of Business Strategy and IT Strategy - Essay Example Fortune 50 financial services companies consented to be the respondents of this study. The research methodology used in this study was qualitative. The Alignment of Business and IT strategy department participated in the interviews to be a representative of the Business IT and balance opinions. The respondents were 17 senior managers, 5 with knowledge in balanced, 3 with knowledge with IT and 2 with a business perspective. The interviews will be 90 minutes. All of these respondents agreed that there is an alignment gap between business strategy and IT strategy. The advantage of the method used by the study is that qualitative research is the attempt to gain an in-depth understanding of the meanings of the situation presented by informants, rather than the manufacturing of a quantitative measurement of their characteristics or behavior by the researcher. This concern to reveal the subjective points of view of those being studied is common to ethnography, participant observation, and t he various other strands of qualitative research. For many qualitative researchers, the subjective beliefs of the people being studied are more important than the theoretical knowledge of the researcher. The methodology is often to ‘see through’ the eyes of those being studied. There are two considerations. First, no attempt is made to place the beliefs and behavior of the people being studied into a historical or structural context; it is considered sufficient to simply describe different forms of consciousness without trying to explain how and why they developed. The second one is the tendency to adopt an uncritical attitude to the beliefs and consciousness of informants, without considering their adequacy.